Another Eye Tracking Study of Female Body Attractiveness
Seda Dural et.al. (2008) used eye tracking combined with attractiveness ratings to explore the effect of altering waist-hip ratio and body fat levels in figures generated from 3D modeling software.
The stimuli were presented individually to 50 males and 50 females aged 18-22 (probably Turkish college students) on an LCD screen for viewing and rated for attractiveness while eye movements were tracked using, what seems to be, in-lab created eye tracking hardware. (The article is published in Turkish and I have been forced to rely on the English language summary combined with obscure, computer-generated translations of sections of the full text.) That being said, the stimuli are very similar to those used in Singh’s original studies, though more detail and dimensionality are visible. Attractiveness ratings data are contained in this chart:
For eye tracking analysis, the authors divided the figures into 3 areas:
and used eye tracking data from the most and least attractive stimuli and found that raters looked more often at area B than at areas A and C in both the most and least attractive stimulus figures. The authors conclude that their study provides significant support for the role of waist-hip ratio in the evaluation of female body attractiveness.
- Utilized 3D software to generate stimulus figures
- Utilized eye tracking data
- Non-U.S. college student sample
- Considering that there is: minimal variation in section A across the 3 weight categories; minimal variation in section C within weight categories; and the most variation between all stimuli in section B; it is possible that the subjects in this study learned that section B contained the most variable information in the stimuli and that section B viewing frequencies are an artifact of the experimental controls themselves
- As the table above shows (labeled Sekel 5), normal body weight images were significantly more attractive than either under or over weight images
- Eye fixations in section B do not necessarily indicate that attention is being directed to waist-hip ratio (Cornelissen, 2009)
All-in-all, this study further confirms that both total body fat and body fat distribution as revealed in the WHR are components of female body attractiveness. The eye tracking data, however, do not support the assertion that WHR is the primary determinant of body attractiveness in women.
Dural, Seda, Cetinkaya, Hakan, Gulbetekin, Evrim (2008). The role of waist-to-hip ratio in evaluation of female physical attractiveness: Eye-tracker data.
Kadinin fiziksel cekiciliinin deerlendirilmesinde bel-kalca-oraninin rolu: Goz-izleme sistemi verileri. Turk Psikoloji Dergisi, 23(61), 75-88